01
Living Heritage
We honor centuries-old Indian jewelry traditions—celebrating Jaipur Jadau, Kundan lapidary, and Varanasi silk handlooms that preserve artisan livelihoods.
THE MAISON STORY · EST. JAIPUR & GLOBAL
Rooted In Heritage.
Crafted For Eternity.
ROOH brings together centuries-old Indian royal karigari, hand-selected gemstones, and modern heirloom silhouettes designed to carry profound meaning beyond the moment.
100% Certified Hallmarked
Jaipur Master Karigars
Worldwide Insured Shipping
THE LEGACY OF INDIAN JEWELRY
Jewelry With A Soul To Tell Your Story
Every heirloom begins as a whisper of history: an uncut Polki stone selected for its unique brilliance, a 22K gold setting shaped by practiced hands, and an intricate silhouette that feels both timelessly royal and effortlessly wearable.
Named after the Urdu and Sanskrit word for "Soul", ROOH Collections was born from a reverent love for Indian artisanal heritage. We believe that fine jewelry and handcrafted occasionwear are not merely adornments—they are intimate milestones, sacred heirlooms to be gifted, treasured, and passed down through generations.
"We do not just curate jewelry; we preserve the living art of Indian royal courts for the modern connoisseur."
100+
Master Karigars
22K
Gold Finish Standard
5,000+
Brides Adorned
JAIPUR ATELIER
CERTIFIED
CERTIFIED
Pillars of Purpose
The core values that shape every curated piece, from sketch to silk-lined keepsake box.
02
Uncompromising Purity
Every stone is hand-sorted for fire and clarity. Our metals undergo rigorous multi-stage plating in 22K/24K gold and thorough certified hallmarking tests.
03
Modern Grandeur
Royal aesthetics engineered with lightweight modern ergonomics. Designed to feel sublime and stay comfortable from morning rituals to grand midnight receptions.
04
Bespoke Soul
Jewelry becomes profound through the people, vows, and memories woven around it. Our dedicated stylists provide personalized concierge consultations.
Bridal Choker
Royal Noor Polki Set
$195.00
Heirloom Bangles
Kundan Jadau Bangles
$135.00
Earrings
Chandrakala Pearl Jhumkas
$89.50
EDITORIAL MASTERPIECE
Shop The Complete
Shop The Complete
Royal Bridal Look
Every piece in the Royal Noor collection was composed to harmonize seamlessly. Pair uncut Polki chokers with heritage Jadau bangles and velvet kalidar lehengas for an unforgettable presence.
01. Royal Noor Polki Choker & Earring Set
$195.00
02. Kundan Heritage Jadau Bangles (Pair)
$135.00
03. Mehrunisa Gold Zari Bridal Lehenga
$540.00
The Art of Karigari
Four meticulous chapters that bring each ROOH heirloom into radiant existence.
1
Archival Sketching
Inspired by Mughal architectural arches, royal havelis, and flora motifs, our artisans hand-draw bespoke blueprints.
2
Jadau Stone Setting
Uncut Polki crystals and simulated gems are gently set into pure 24K gold foil (daak) by generational Jaipur craftsmen.
3
Meenakari Enameling
The reverse side is hand-painted with vivid mineral enamels using ultra-fine squirrel-hair brushes before kiln firing.
4
Velvet Box Archiving
Each piece is quality-inspected, hallmarked, and encased in our signature royal navy velvet keepsake presentation box.
The Vision Behind ROOH
Curated with a deep reverence for royal heritage and a contemporary eye for celebration.
R
ROOH Collections Atelier
Curators & Creative Directors"We envisioned a home where Indian women across the world can find pieces that honor their heritage with unmatched craftsmanship, without compromise on quality, grace, or modern wearability."
∞
Where Elegance Meets Soul
Master Artisan Guild"Every cut of Polki, every strand of Basra pearls, and every zari weave tells the story of our karigars who have spent lifetimes mastering an art form that will outlive us all."
COMPLIMENTARY BRIDAL CONCIERGE
Begin Your Heirloom Journey
Whether curating your wedding trousseau, matching jewelry to your bridal lehenga, or selecting a milestone gift, our private concierge is at your service.